Smith-Worthington Branding Concept

Branding design concept done for the brand development course at Southern New Hampshire University. The goal was to take an existing business and rebrand to better suite the company. For Smith-Worthington, an elite saddle maker based in Connecticut, USA, I found that a light, bright, and elegant design better suited their needs than their previous look which was leaning towards dark and heavy. Through the use of Adobe Illustrator and InDesign, among other programs, I developed a new look that feels like a better match.